Roofing Tips & Guides
Expert Roofing Advice for Charlotte Homeowners
Learn from Charlotte's trusted roofing experts. Tips on maintenance, repair, replacement, and protecting your home from the elements.
Learn from Charlotte's trusted roofing experts. Tips on maintenance, repair, replacement, and protecting your home from the elements.


Let's talk about something that can cut your energy bills and extend your roof's life without breaking the bank. Cool roof coatings might sound fancy, but they're actually pretty simple. Think of them as sunscreen for your roof.
I've been in the roofing business for years, and I've seen how these coatings transform homes in Charlotte. They're not just trendy tech – they're practical solutions that work.
A cool roof coating is basically like painting your roof with special reflective paint. Instead of tearing off your existing roof, we apply this coating right on top. It's that straightforward.
Most roofs can get this treatment – steep ones, flat ones, commercial buildings, residential homes. The coating sits on your current roofing material and acts as a protective, reflective layer.
Here's the cool part: once it's applied, it works automatically. No maintenance, no energy consumption. Just passive cooling that happens every sunny day.

The science is simple but effective. Regular dark roofs absorb heat from the sun. That heat gets transferred into your building, making your air conditioner work overtime.
Cool roof coatings flip this process. Instead of absorbing solar energy, they bounce it back to space. It's like the difference between wearing a black t-shirt and a white t-shirt on a hot day.
We measure this effectiveness using something called the Solar Reflective Index (SRI). The higher the number, the better the coating reflects heat. Think of it as an SPF rating for your roof.
I'll give you some numbers that might surprise you. Roofs with cool coatings can be up to 100 degrees cooler than traditional dark roofing materials. In some cases, we've seen surface temperature drops of 80 degrees.
That's not just a small improvement. That's a massive difference that your air conditioner will definitely notice.
For Charlotte homeowners, this means your AC doesn't have to fight against a roof that's radiating heat into your home all day long. The result? Much lower cooling costs during our hot summers.
The Department of Energy has done the math on this. Commercial buildings can reduce their air conditioning energy use by up to 25% with reflective roof coatings.
For homes, the savings typically range from 10% to 70% on cooling costs. That's a pretty wide range because it depends on your current roof, insulation, and home design. But even at the low end, 10% savings on your summer electric bills adds up fast.
In Charlotte specifically, qualified ENERGY STAR roof coatings can reduce energy bills by up to 50%. Those aren't marketing numbers – they're based on real-world performance data.

Here's something most people don't think about. UV rays and heat cycles are what kill roofing materials over time. Every day, your roof expands and contracts as it heats up and cools down. Over years, this constant stress creates cracks, warping, and deterioration.
Cool roof coatings reduce these temperature swings dramatically. Less heat absorption means less thermal stress. Less stress means your roof materials last longer.
I've seen roofs with cool coatings still going strong years past when similar untreated roofs needed replacement. It's like giving your roof a shield against the elements.
No jackhammers, no dumpsters full of old shingles, no weeks of construction noise. We clean your roof thoroughly – usually with power washing – to remove debris, mold, and anything else that would prevent good adhesion.
Then we roll or spray the coating on, just like painting a wall. Most jobs take a day or two, depending on the roof size.
The cleaning is usually the loudest part of the whole process. Once we start applying the coating, it's pretty quiet work.
This is where cool roof coatings really shine. A full roof replacement in Charlotte can easily cost $15,000-30,000 or more. Cool roof coatings start at around 75 cents per square foot.
Even premium coatings typically add about $1 per square foot to your costs. For an average 2,000 square foot roof, you're looking at $1,500-2,000 instead of $20,000+ for replacement.
When you factor in energy savings, extended roof life, and potential utility rebates, the return on investment is excellent.

Our Charlotte summers are no joke. Hot, humid, with intense sun exposure. That's exactly the kind of climate where cool roofs excel.
Plus, depending on where you are in Charlotte or the surrounding areas, you might be eligible for rebates or even required to meet certain energy efficiency standards. Cool roof coatings can help you meet those requirements cost-effectively.
If you have a newer roof that's not ready for replacement but your cooling bills are killing you, a cool roof coating might be the perfect solution.
Beyond your personal savings, cool roofs help the whole community. When multiple buildings in a neighborhood have reflective roofs, it actually lowers the outside air temperature in that area.
This reduces something called the "urban heat island effect" – where cities get significantly hotter than surrounding rural areas. Cool roofs also reduce peak electricity demand, which helps prevent power outages during heat waves.
And less energy consumption means fewer power plant emissions. It's a win for your wallet and the environment.
Not all cool roof coatings are created equal. Look for ENERGY STAR certified products designed for your specific roof type and climate.
Some coatings are made from renewable materials like castor oil, which appeals to environmentally conscious homeowners. Others are formulated specifically for certain roofing materials or building types.
This is where working with an experienced local contractor makes a difference. We know which products perform best in Charlotte's specific climate conditions.
Cool roof coatings work best on roofs that are structurally sound but need thermal efficiency improvements. If your roof is leaking or has significant damage, those issues need to be addressed first.
But if you have a decent roof that just happens to turn your house into an oven every summer, a cool coating could be exactly what you need.
Ready to see if cool roof coating makes sense for your Charlotte home? The first step is a professional roof inspection to make sure your current roof is in good condition for coating application.
We can assess your roof's condition, explain your coating options, and give you a clear picture of potential energy savings based on your specific situation.
Ready to slash your cooling costs and extend your roof's life? Contact Best Roofing Now today for a free inspection and cool roof coating estimate. Let's see how much you could save this summer.
Best Roofing Now
Charlotte's trusted roofing experts since 2019
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